If you're a small business owner, or wanting to become a small business owner, you might want to check out the Vogue Knitting Indie Dyer & Designer Virtual Summit next week! The Virtual Summit as a whole is for yarn specific small businesses but my classes will be relevant for all small businesses!
Emily is teaching 2 classes on Saturday March 7th! You can see the schedule here!
- Content and Branding for Your Fiber Biz
- Finding your niche and your voice is the best way to stand out as your own individual brand! Making a brand guide is an excellent way to have a north star to follow for making your branding consistent. We’ll go over some best practices for having a recognizable brand. In this workshop we’ll discuss your ideal customer and how to create content that appeals to them. We’ll also cover some brainstorming tactics for when you’re in a content creating block. At the end of this class you’ll have actionable items to solidify your brand and a wealth of content ideas.
- SEO For Your Fiber Biz
- Search Engine Optimization sounds like big scary buzzwords, but all you need is some writing skills and time to help your search position! We’ll talk about how to make your listings and content do work for you and bring customers to you organically by appearing higher in search results. Starting to manage SEO seems like a daunting task but we’ll cover a strategy that you can work on in small steps. Content you already have on your site can also be optimized to be more search efficient. When we’re finished you’ll have a roadmap to improving your SEO and a handle on how to manage it yourself.
This program is not for profit 100% of the proceeds go towards supporting the program! There is also a scholarship to support creators who need financial assistance to participate in the program. Scholarship spots will be prioritized for BIPOC, LGBTQIA+, disabled, and other small business owners from underserved communities. Check out the scholarship info here!